Role: Creative & Project Lead

When Kode With Klossy had the opportunity to launch our very first merch collaboration, I spearheaded the project from start to finish, pitching and negotiating the partnership with artist Shantell Martin, managing production, hiring and directing the photoshoot with photographer Jordan Tiberio, designing the packaging, and overseeing distribution. Working closely with both Martin and founder Karlie Kloss, I created a product and digital campaign that felt representative of Kode With Klossy's ethos.

Martin's work encourages people to step into her art, rather than simply observe it. Coders, as it turns out, aren't just figures tucked away in dim rooms typing with their hoods up. That's why we created a hoodie collaboration designed to challenge that stereotype and highlight the real stories of those who wear it.

To promote the hoodie, we collaborated with three coders—Anna, Molly, and Juvaria, all Kode With Klossy alumnae—and used our platform to tell their stories. The collaboration garnered press coverage from WWD and Fashion Network. I managed fulfillment in-house, personally packaging each order to ensure the experience felt as intentional as the product itself.