Role: Project Lead & Creative Producer

In 2024, I launched New York’s Newsletter, a publication I write and curate as an extension of The David Prize’s mission: investing in New Yorkers’ potential. I transitioned the organization from a traditional nonprofit-style newsletter to a more contemporary platform on Substack and worked with our graphic designer to launch with a refreshed visual identity, designed to attract a broader audience beyond prospective applicants.

The publication has since grown to house 22.9k subscribers with an average open rate of 42%, expanding our reach and deepening engagement across the city.