Email Marketing Campaigns: Maryland Discourse

Each month Maryland Discourse holds an event. For these events, as the Director of Marketing, I send out two emails. The first details the event and directs recipients to the event page, the second goes out the week of the event and reminds recipients to R.S.V.P. and to attend. Here are a few of my favorites.  

*According to Mailchimp benchmarks, the average open rate is 21% and the average clicks (or CTR) is 2.33%

 

March Campaign

"Globalization, Technology & Us: The Future of Work"

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this was the email campaign we ran for our March event

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this email had a 39.2% open rate, and click through rate of 2.8%

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February Campaign

"Who Run The World, Girls: An Exploration of Modern                                               Feminism"

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this was the email campaign we ran for our February event

Béy did request an e-vite.

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this email had a 42.6% open rate, and click through rate of 2.5%

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January Campain 

"Into Action: Trump's America"

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this was the email campaign we ran for our January event

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this email had a 47.8% open rate, and click through rate of 4.1%

 

most importantly,

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unsolicited love.